The Need for Trusted Age Verification for Cannabis Sales

Legalizing cannabis in the United States has quickly progressed in recent years. At present, 16 states have authorized recreational-use cannabis markets. Meanwhile, 37 states have legalized cannabis for medical-use initiatives.

As a result, this sector has expanded faster than the originally projected industry growth. According to the cannabis research firm BDSA, the legal cannabis market in the US reached an estimated $18 billion value in 2020. This is higher than the initial forecasted figure of $16 billion. Even with the COVID-19 pandemic, the legal cannabis industry has significantly increased.

Still, there is a pressing problem amid the expansion of the cannabis market. Dispensaries must prevent these products from getting into the hands of underage individuals. Generally, only people aged 21 and above can purchase and use cannabis. And dispensaries require customers to present a valid government-issued credential. Upon checking the ID, sellers can confirm their buyer’s claimed age.

Several vendors operate on courier-based deliveries. But it is challenging to fulfill the ID verification process since they cannot physically see the customer and their ID.

In addition, many still rely on inadequate methods on their websites for verifying a customer’s claimed age. For example, online age gates ask individuals to input how old they are. Some ask for the person’s date of birth to determine if they are 21 years old or older. However, they do not perform additional checks to see if the person is truthful about the information they provided.

One can easily falsify their data to purchase cannabis without extra security features. Selling these products to minors entails numerous consequences. These include costing the dispensary their reputation, money, and operating licenses.

Cannabis merchants must ensure that their customer is the real identity owner and that their declared age is genuine. They should replace ineffective age verification procedures with more robust alternatives. They can leverage biometric identity verification and automated identity document authentication.

These innovative technologies can prove a person’s claimed identity through mobile devices. The process starts with the individual taking a quick selfie. Next, they will undergo an anti-spoofing active-liveness confirmation to determine their real-time presence. They can also use the same device to take a photo of their driver’s license. Afterward, they can send it for automated .

Trusted age verification is paramount in cannabis sales. See this infographic provided by authID for more information.

The Need for Trusted Age Verification For Cannabis Sales

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